MuckerLab is a mentorship-driven startup accelerator focused on serving Internet software, services and media entrepreneurs in Los Angeles and broader Southern California. MuckerLab aims to accelerate the growth of the overall technology ecosystem in Los Angeles by filling a critical gap currently in the market for start-ups at the earliest stages – resources, infrastructure, capital and guidance. Our partners and mentors work side-by-side with the region’s best entrepreneurs, enabling them to build, launch, and raise financing for exceptional businesses. Portfolio companies go through a structured, 3 to 6 month-long program that provides them with funding, office space and access to a deep mentor network of top-tier investors and entrepreneurs.
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Erik Rannala Co-Founder & Managing Partner
Prior to founding MuckerLab, Erik was most recently at Harrison Metal Capital where he helped lead one of the most successful seed-stage venture capital firms in Silicon Valley. Since 2008, Harrison Metal has invested in over 40 companies, including Aardvark (GOOG), DocVerse (GOOG), Heroku (CRM), Manymoon (CRM), MixerLab (Twitter) and ZipZapPlay (ERTS).
Before Harrison Metal, Erik was most recently vice president of product management and strategy at TripAdvisor, the largest travel community site on the Web. In that role, he led product strategy and development for TripAdvisor sites in the US, UK, France, Italy, Germany and Spain, as well distributed applications and syndicated content on partner sites like Facebook.
Prior to TripAdvisor, Erik spent over four years at eBay, where he held a variety of positions, including leadership of eBay’s premium features business, which grew during his tenure from $124 million in revenue in 2002 to $410 million in 2005, significantly outpacing overall eBay revenue and listings growth.
Previously, Erik held leadership roles at MVP.com, where he was the online sporting goods retailer’s first marketing employee, and at Accenture, where he advised Fortune 500 retail, communications, and consumer products clients on strategy, operations and technology engagements. He was also an early member of Accenture’s first practice group dedicated to Internet strategy and development in the mid-1990’s.
Erik earlier served at the Domestic Policy Council in the White House, where he worked on issues such as equal employment opportunity and Native American affairs. Erik holds a BS from the University of Delaware and an MBA from Duke University.
Erik can be reached at erik at muckerlab dot com. |
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William Hsu Co-Founder & Managing Partner
William has spent his career as both a startup entrepreneur as well as an executive of a Fortune 100 company.
Prior to MuckerLab, William was the SVP and Chief Product Officer of AT&T Interactive where he owned P/L, Product Management, Product Marketing, and UX responsibilities for all digital advertising initiatives for greater AT&T. In 3 years at AT&T Interactive, he doubled revenue to over $1B and helped established AT&T Interactive as the 9th largest digital media company (ahead of Facebook), the largest digital local advertising company (ahead of Groupon), and the 2nd largest mobile advertising company (behind Google) in the U.S.
Almost 13 years ago, as a 23-year old, he was the founder and EVP of Product Development for BuildPoint – the leader in providing bidding management & marketplace services to the commercial construction industry. William helped the company grow to over 250 employees and raised over $50M in venture capital. The company was acquired in 2004.
In between, William has led product teams at eBay, Green Dot (GDOT), and Spot Runner.
William has a B.S. in Industrial Engineering from the Terman School of Engineering at Stanford University and a MBA from the Wharton School of University of Pennsylvania.
William can be reached at william at muckerlab dot com. |
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Greg Bettinelli Co-Founder, Advisor
Greg leads marketing, product, business development and strategy/insights for HauteLook, a leader in the online private sale channel, offering limited time sale events on the world’s top fashion and lifestyle brands. HauteLook launched in 2007 and is headquartered in Los Angeles. HauteLook was acquired by Nordstrom Inc. in March, 2011 for $270 million.
Prior to joining HauteLook, Greg was Executive Vice President of Business Development and Strategy at Live Nation, responsible for strategic direction and key business partnerships for Live Nation’s ticketing and digital businesses.
Before Live Nation, Greg held a number of leadership positions at eBay, including Sr. Director of Business Development at StubHub, where he led business development, partnerships, sales and seller development, including spearheading StubHub’s landmark relationship with Major League Baseball. Before transitioning to StubHub from eBay, Greg led eBay.com’s Event Tickets and Media businesses (including half.com) and was the eBay business leader who led eBay’s acquisition of StubHub in 2007.
Greg’s extensive background includes senior positions at HealthAllies, Inc, merchant bank Stephens & Partners and Santa Anita Park.
Greg received a Bachelor of Arts in Political Science from the University of San Diego and a Master of Business Administration from Pepperdine University’s Graziadio School of Business and Management.
Greg can be reached at greg at muckerlab dot com. |
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Yan-David (Yanda) Erlich Co-Founder, Advisor
Most recently, Yan-David was the Founder & CEO of ChoiceVendor which was acquired by LinkedIn (LNKD) in 2010. He was also the Founder & CEO of Mogad (creators of social.im) which was acquired by iSkoot, now Qualcomm (QCOM) in 2008. Yan-David has been an EIR at Matrix Partners, Trinity Ventures, and Battery Ventures. He’s also held software engineering and product leadership roles at both Google and Microsoft.
In his spare time, Yanda tinkers with new ventures and advises others doing the same. He is or has been an advisor and investor in Mixer Labs (acq. by Twitter), iSkoot (acq. by QCOM), Loosecubes, Thumbtack, SafetyWeb (acq. by EXPN), BetterWorks, and BoostCTR among others. He is also a founding member of Connexions, a non-profit environment for collaboratively developing, freely sharing, and rapidly publishing scholarly content on the web.
Yanda has B.S. degrees in Computer Science and Electrical & Computer Engineering from Rice University and an MBA from Stanford’s Graduate School of Business.
Yanda can be reached at yanda at muckerlab dot com. |
MuckerLab is located at 910 Colorado Ave. in Santa Monica, California.

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